Should you bring in people to help you grow your business? This can be a tough question to answer. As an entrepreneur and small business owner, you’re probably accustomed to wearing many hats. You may think of your business as your baby and have your own ways of doing things. However, there can be a lot of drawbacks to this approach.
One is that you may not know what you don’t know. You can’t be an expert in everything, and you may be reinventing the wheel in certain areas where it isn’t necessary. Another potential drawback is that this particular approach might not play to your strengths. Your time could be better spent focusing on the aspects of the business that you really love and are good at. Keep in mind that getting help doesn’t necessarily mean you have to hire full-time staff. You can bring in consultants or hire people on a contract basis.
Social Media And SEO
If you don’t use social media much yourself, you may not see the point in it. If you use it often, you probably see what a powerful marketing tool it can be, but you may not know how to leverage it in the best way. As for SEO, this approach to making sure people are able to find your business online using common keywords is a bit of mystery to most people. Social media and SEO consultants can help in both of these areas. You could hire someone to work on your social part-time or just to help you create a plan for how to use it more effectively. You can review a guide on what an SEO consultant does and how they can drive more traffic to your site, ultimately resulting in more customers and more revenue.
Whatever financial help you get, you should remain somewhat hands-on with this aspect of your business. It’s rarely a good idea to turn things over to a bookkeeper or an accountant and assume someone will let you know if there’s anything that needs to be addressed. In fact, having an accountant and a bookkeeper to take care of the basics can help you get both an overview of your company’s financial situation and a nuts and bolt look at what’s going out and coming in. You can use this information to tighten your belt in some areas and spend a little more in others if it seems worth it.
Good legal help is worth paying for. Whether you are doing the initial business setup and you need to make sure you have all the right paperwork in place, you’re dealing with a zoning issue or you have a contract dispute, working with an attorney who has a background in business may save you money in the long run. It can be tempting to DIY some of these issues, but in addition to long-term savings, there can also be peace of mind in knowing that you have set up things correctly the first time. Having to go back and fix errors or having to deal with the fallout of improperly prepared contracts or other documents can be stressful and expensive.